Renée Durkin

VP Sales & Revenue Enablement Leader

Enterprise revenue leader blending GTM execution, RevOps, and enablement systems to accelerate complex deal cycles and scale profitable growth.

Led a 28-person team to $15M+ annual sales and $3.9M net new revenue in 2024 while improving contribution margin by 8%.

What I do

Build the revenue system - CRM architecture, workflow automation, pipeline and forecast analytics, deal progression discipline.Win complex, high-stakes growthe - Enterprise negotiation, pricing and margin strategy, multi-market expansion, GTM launch planning.Win complex, high-stakes growthe - Enterprise negotiation, pricing and margin strategy, multi-market expansion, GTM launch planning.Enable leaders and teams to execute - Manager enablement, onboarding and ramp acceleration, training facilitation, playbooks and talk tracks, change management.

Core strengths

Revenue leadership and GTM
Profit-first commercial model, strategic pricing, deal desk leadership, enterprise negotiation, market expansion.RevOps and commercial analytics
Pipeline and forecast analytics, CRM architecture and implementation, workflow automation, KPI design and ROI measurement.Enablement and leadership development
Onboarding and ramp acceleration, manager coaching systems, playbooks and talk tracks, facilitation (virtual + in person).

Selected outcomes

$15M+ annual sales led; $3.9M net new revenue delivered in 2024 (28-person team).Contribution margin improved by 8% through profit-first commercial model and pricing strategy.Shelf presence expanded by 35% and pipeline velocity doubled.CRM redesign and automations cut sales-stage duration by 35% and improved execution quality.Built mentorship and job-shadowing program reducing ramp time by 30% across a 300-person org.Virtual education program certifying 300+ employees and partners; increased AOV by 7% among fully-trained reps.

Drove 18% market share gain and a 40% sales volume rise through segment focus strategy and manager-led execution cadence.Delivered 14% YoY regional growth across 750+ accounts and generated $5M additional annual revenue.

Career snapshot

Vice President of Sales — Opici (2022–Present)
Own revenue and enablement for the commercial organization, leading sales systems, CRM modernization, frontline playbooks, and leadership development.Director of Sales — Opici (2020–2022)
Designed segment focus strategy and manager-led execution cadence; launched virtual training and certification across the organization.Regional Sales Manager — Opici (2018–2020)
Led territory design, account execution strategy, product launches, and pricing initiatives across a multi-market region.
Renée's Durkin - Sales Enablem…Key Account Manager — Opici (2016–2018)
Built and managed strategic customer relationships, merchandising programs, and brand education initiatives.Account Executive — Opici (2014–2016)
Focused on new business development, route optimization, in-store activations, and partner training.Senior Account Executive — Jordan Paige (2009–2013)
Managed inventory, pricing negotiations, and key account growth.